by CAROL BUCKHEIT
Is there a better day than Valentine’s Day for organizations to ask donors to show their love for a cause? Nonprofit communicators can do well by using key calendar dates like VDay to spark a creative fundraising appeal or advocacy event. (The Lightbox Collaborative’s excellent 2011 Editorial Calendar is a fabulous resource on this).
I love these superb online fundraising campaigns that sweep donors off their feet with appealing graphics and clever copy:
The Pittsburgh Parks Conservancy, dedicated to preserving the city’s parks system, asks donors to ditch the cut flowers this year and instead fund the planting of daffodils or a small native tree in the parks.
The big-hearted organizers of the annual St Valentines Day Hair Massacure in Alberta, Canada have raised over $4 million for cancer research since 2002– all by cutting off the hair of their supporters! How’s this for a stunning graphic?
The Nature Conservancy sent out this lovely Valentine’s email this week: